Spark Media

Project Overview: We had the privilege of collaborating with the Food Industry Training Unit (FITU) and other departments within University College Cork (UCC) to revitalise their brand and digital presence. This project was focused on giving their existing brand a modern, professional facelift while enhancing usability and functionality across their online platforms. Below is a detailed breakdown of the scope of work we undertook to bring their vision to life.

FITU UCC (Before)

Before working with Spark Media, University College Corks – Food Industry Training Unit’s (FITU) website was outdated, overloaded with information. It was difficult for both students and industry professionals to find and enrol on courses aimed at improving food-related practices. The website had an overwhelming navigation, and its design didn’t adequately convey the professional and educational focus of the unit, limiting FITU UCC’s ability to attract new students.

After Working with Spark Media

After our collaboration, FITU UCC’s website underwent a complete transformation, showcasing their comprehensive range of courses and training programmes in a more engaging and accessible way. The redesigned website now allows users to easily find and register for courses, leading to an increase in enrolment from both students and industry professionals. FITU UCC’s online presence is now professional, informative, and aligned with its mission to enhance all aspects of the food industry.

What We Did

We led a complete website redesign for FITU UCC, focusing on improving user experience and accessibility. This involved restructuring the site’s navigation to ensure easy access to course offerings and creating a modern design that reflects the educational and professional standards of the unit. We also implemented SEO optimisation to increase visibility and attract a broader audience of students and professionals interested in food industry improvements.

View the site: https://www.ucc.ie/en/fitu/